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I Am An American

I Am An American

February 10, 2016 Comments (0) Diversity, Global Citizen

Although it's been many, many years since I moved to the Middle East from the United States, I still tend to get into conversations that at times can be somewhat challenging.  One particular conversation that keeps surfacing and that I...

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Customer Loyalty Conference Dr. Nasrine Peter Shankman

Building Customer Loyalty In The Day of 24/7 Competition

February 8, 2016 Comments (0) Customer Loyalty, Entrepreneur, Global Business

Merriam-Webster defines loyalty as: "the quality or state of being loyal" and "a feeling of strong support for someone or something". The savviest businesses and brands know that customer loyalty is one of the most (if not the most) important...

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Cross Cultural Branding

Cross Cultural Branding: Is Your Brand On Track?

January 27, 2016 Comments (0) Cross Cultural Branding, Cross Cultural Business, Global Business

Marketing 101: Know Your Audience. You need a complete understanding of your market across the globe: this means messaging micro in a macro world using cross cultural branding. The rise of the internet meant the fall of products being limited...

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